師資

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師資

Type

All

Distinguished Professor

Yueh-Mei Cheng

Yueh-Mei Cheng

Distinguished Professor

Skill

Visual Art / Interdisciplinary Design / Content Curation / Art Education Theory and Practice

Education

M.F.A, Department of Art, UW-Madison

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Professor

Yuan-Shuh Lii

Yuan-Shuh Lii

Professor

Skill

marketing management、consumer behavior

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Professor

Ching-Wei Ho

Ching-Wei Ho

Professor

Skill

retail branding & positioning / social media based brand community / consumer behavior

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Professor

Feng-Jyh Lin

Feng-Jyh Lin

Professor

Skill

OPERATIONS MANAGEMENT / ELECTRONIC COMMERCE

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Professor

Wen-Hsiang Lai

Wen-Hsiang Lai

Professor

Skill

IT System Integration / Project Management / Technology Commericalization / Technology Management / Technology Transfer / R&D Management

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Associate Professor

Wan-Chen Wang

Wan-Chen Wang

Associate Professor

Skill

consumer behavior / advertising and marketing

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Associate Professor

Charles S. Chien

Charles S. Chien

Associate Professor

Skill

Brand Aesthetics, Strategic Marketing, Culture Creative Brand Management, international marketing management、Relationship marketing

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Associate Professor

May-Ching Ding

May-Ching Ding

Associate Professor

Skill

service marketing / Strategic marketing

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Associate Professor

Yu-Bing Wang

Yu-Bing Wang

Associate Professor

Skill

Marketing Management   / E-commerce and Internet marketing / Hospitality Management  / Service Marketing 

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Associate Professor

Yueh-Tuan Li

Yueh-Tuan Li

Associate Professor

Skill

Multimedia integration and design / Information design / User experience and service design / Digital content and storytelling

Education

PHD, Institute of Applied Arts, National Yang Ming Chiao Tung University.

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Assistant Professor

Yi-Jing Lee

Yi-Jing Lee

Assistant Professor

Skill

Brand imagery and identity / Visual Communication / Interactive & Service Design / Consumer Lifestyles & Social Media / UI and UX design

Education

Ph.D

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Assistant Professor

Jun-Heng Yeh

Jun-Heng Yeh

Assistant Professor

Skill

Affective Computing / Data Science for Marketing / Measuring the User Experience / Human Behavior Detection and Analysis / Pattern Recognition / Digital Marketing Analysis

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