校園新聞

從新手村到行銷經理人 學姊分享品牌行銷實戰攻略

第一屆學姊在50嵐擔任行銷副理回到母校分享，以**「從新手村到行銷經理人」**為題

黑鳳梨是什麼？逢甲行銷人勇闖關廟，讓小學生變身品牌設計師！

當六位行銷系大學生遇上36位小學生，會擦出什麼火花？品牌設計、文化轉譯，連鳳梨都能變身創意主角！

紐約滑板客VS.澀谷109辣妹！？ 行銷系新鮮人專題揮灑多元次文化風格穿搭走秀

你能想像在商學院大樓一間平凡的會議室裡，傳來陣陣熱鬧的群眾歡呼聲與不時洩漏出的彩色雷射光線，走進去一看，裡面居然正在上演一場熱鬧非凡的次文化風格時尚走秀嗎？

From Milan to Modena and Turin: Feng Chia University Students Explore Strategic Design Thinking Through Overseas Learning in Italy

15 students from the College of Business at Feng Chia University, led by Dean Chiung-Ju Huang and Professor Giorgio, embarked on a two-week overseas learning journey in Italy. Traveling across the cities of Milan, Modena, and Turin, the program connected students with three leading European universities and offered firsthand exposure to internationally renowned companies such as Ferrari and Maserati. Through immersive cross-cultural experiences, students gained practical insights into the power of design thinking and brand innovation.

Why Do Microwave Ovens Need to Rotate? Chinese Language Center Launches First “Light Knowledge, Little Diamond” Video Storytelling Competition

The Chinese Language Center of Feng Chia University, in collaboration with the Taipei Feng Chia University Alumni Cultural Foundation and co-organized by the Library, hosted the First “Light Knowledge, Little Diamond” AI-Assisted Popular Knowledge Video Storytelling Competition. An award ceremony and exhibition of winning works were held at the Library on June 25. Guests included Yao-Jen Hsiao, Dean of the College of Humanities and Social Sciences; Shu-Yuan Chou, Chairperson of the Taipei Feng Chia University Alumni Cultural Foundation; alumni Yu-Hsien Lu and Chun-Tang Chou, who joined to celebrate students’ interdisciplinary achievements combining AI tools, language skills, and professional knowledge.

International Students Shine in Chinese Speech and Singing Competition: “AI and Me” Takes Center Stage

The Center for General Education and the International Freshman Program (PMP) held the final round of the 2026 Seventh International Student Chinese Speech and Singing Competition on May 22 at the Ninth International Conference Hall, with the event also streamed live online. A total of 76 students from 19 academic departments and eight countries—Indonesia, Japan, Vietnam, Thailand, South Korea, Germany, the United States, and Burkina Faso—registered for the competition.