校園新聞

小學生變身品牌設計師 逢甲行銷系「黑鳳梨」團隊入選法藍瓷想像計畫

逢甲大學行銷學系學生陳映羽、王宇瀞、吳奕辰、吳若瑄、蘇子淞與郭詠佳六位同學組成「黑鳳梨」團隊，在系上李悅端老師指導下，以一盒鳳梨酥為發想參加「第十屆法藍瓷想像計畫」，從全國60餘組初選團隊中脫穎而出，成為8組獲選執行團隊之一，獲得25萬元想像基金。團隊將畢業專題帶進臺南市關廟區保東國小，帶領36位小學生創作出13款具關廟特色的鳳梨酥品牌禮盒。

從新手村到行銷經理人 學姊分享品牌行銷實戰攻略

第一屆學姊在50嵐擔任行銷副理回到母校分享，以**「從新手村到行銷經理人」**為題

黑鳳梨是什麼？逢甲行銷人勇闖關廟，讓小學生變身品牌設計師！

當六位行銷系大學生遇上36位小學生，會擦出什麼火花？品牌設計、文化轉譯，連鳳梨都能變身創意主角！

紐約滑板客VS.澀谷109辣妹！？ 行銷系新鮮人專題揮灑多元次文化風格穿搭走秀

你能想像在商學院大樓一間平凡的會議室裡，傳來陣陣熱鬧的群眾歡呼聲與不時洩漏出的彩色雷射光線，走進去一看，裡面居然正在上演一場熱鬧非凡的次文化風格時尚走秀嗎？

From Milan to Modena and Turin: Feng Chia University Students Explore Strategic Design Thinking Through Overseas Learning in Italy

15 students from the College of Business at Feng Chia University, led by Dean Chiung-Ju Huang and Professor Giorgio, embarked on a two-week overseas learning journey in Italy. Traveling across the cities of Milan, Modena, and Turin, the program connected students with three leading European universities and offered firsthand exposure to internationally renowned companies such as Ferrari and Maserati. Through immersive cross-cultural experiences, students gained practical insights into the power of design thinking and brand innovation.

Why Do Microwave Ovens Need to Rotate? Chinese Language Center Launches First “Light Knowledge, Little Diamond” Video Storytelling Competition

The Chinese Language Center of Feng Chia University, in collaboration with the Taipei Feng Chia University Alumni Cultural Foundation and co-organized by the Library, hosted the First “Light Knowledge, Little Diamond” AI-Assisted Popular Knowledge Video Storytelling Competition. An award ceremony and exhibition of winning works were held at the Library on June 25. Guests included Yao-Jen Hsiao, Dean of the College of Humanities and Social Sciences; Shu-Yuan Chou, Chairperson of the Taipei Feng Chia University Alumni Cultural Foundation; alumni Yu-Hsien Lu and Chun-Tang Chou, who joined to celebrate students’ interdisciplinary achievements combining AI tools, language skills, and professional knowledge.