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Faculty & Staff

Faculty & Staff
. Name Position Specialties
Te-Hsiang Peng Distinguished Chair Professor Marketing
Te-Hsiang Peng Distinguished Chair Professor Business management
Jer-Yan Lin Professor Multiple Decision Method
Jer-Yan Lin Professor Applied Multivariate Analysis
Jer-Yan Lin Professor Applied Statistics and Data Analysis
Feng-Jyh Lin Professor ELECTRONIC COMMERCE
Feng-Jyh Lin Professor OPERATIONS MANAGEMENT
Yuan-Shuh Lii Professor marketing management、consumer behavior
Charles S. Chien Associate Professor international marketing management、marketing research
May-Ching Ding Associate Professor service marketing
May-Ching Ding Associate Professor Strategic marketing
Ching-Wei Ho Associate Professor consumer behavior
Ching-Wei Ho Associate Professor retail branding & positioning
Ching-Wei Ho Associate Professor social media based brand community
Wan-Chen Wang Associate Professor consumer behavior
Wan-Chen Wang Associate Professor advertising and marketing
Yueh-Tuan Li Assistant Professor Information design
Yueh-Tuan Li Assistant Professor User experience design
Yueh-Tuan Li Assistant Professor Digital content and storytelling
Yueh-Tuan Li Assistant Professor Multimedia integration and design
Yueh-Tuan Li Assistant Professor Media art and performances in public space
Yi-Jing Lee Assistant Professor Branding & CI Design
Yi-Jing Lee Assistant Professor Interactive & Service Design
Yi-Jing Lee Assistant Professor Strategic Design cross Media
Yi-Jing Lee Assistant Professor Consumer Lifestyles & New Media
Yi-Jing Lee Assistant Professor Experience Enhanced Field Design
Yi-Jing Lee Assistant Professor Visual Communication & Image Engineering
Yi-Jing Lee Assistant Professor Differentiated Design in Cultural and Creative Industry
Darcy Caskey Assistant Professor Marketing
Darcy Caskey Assistant Professor International Business
Chih-Huang Lin Assistant Professor Consumer Psychology
Chih-Huang Lin Assistant Professor Marketing Management
Chih-Huang Lin Assistant Professor Advertising Psychology
Yu-Bing Wang Assistant Professor Service Marketing 
Yu-Bing Wang Assistant Professor Social Network Marketing
Yu-Bing Wang Assistant Professor Hospitality Management 
Yu-Bing Wang Assistant Professor Marketing Management  
Yu-Bing Wang Assistant Professor E-commerce and Internet marketing
Ying-Pin Cheng Assistant Professor Performance techniques
Ying-Pin Cheng Assistant Professor Interior and Product Design
Ying-Pin Cheng Assistant Professor Design Theory and Aesthetics
Ying-Pin Cheng Assistant Professor Design Marketing and Planning
Yao-Zen Tu Assistant Professor Rank Technical Expert
Yao-Zen Tu Assistant Professor Rank Technical Expert
Yao-Zen Tu Assistant Professor Rank Technical Expert
Yao-Zen Tu Assistant Professor Rank Technical Expert
Chih-Chien Yang Assistant Professor Rank Technical Expert Business entrepreneurship
Chih-Chien Yang Assistant Professor Rank Technical Expert Corporate transformation strategy
Ming-Hui Chan Instructor psychology
Ming-Hui Chan Instructor Sales Planning
Ming-Hui Chan Instructor Sales promotion
Ming-Hui Chan Instructor Conformity marketing